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This Modern Brand Strategy is helping Patanjali challenge the FMCG giants

The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 decades old in India while Baba Ramdev’s brand is barely 8 years old. The saffron-clad Baba’s forecast was quite eye-catching too – he thinks …Read More

China Vs India : Economic Growth Patterns And Predicting Future Trends

Over the last 35 years, China has spent about 8.5% of GDP on infrastructural development. It has the reputation of being the world’s most aggressive investor in domestic infrastructure – be it roads, rail, waterways, power, ports, airports or telecom. In contrast, India has spent only 4.7% of GDP on infrastructure over these years. With the launch of Make In India campaign last year, India achieves to emulate its neighbour’s …Read More