A well-researched piece of content article can help generate millions of views within a year. It is proven time and again that researched content can produce upto 10X results that leads to higher sales and profits. Research is the basic and most important step when developing and executing a content marketing strategy. Without research, the other steps of Ideation, planning, Creating, distribution, and measurement will be futile. Here are …Read More
Gary Vaynerchuk on what Social Media Marketing today, how it works in 2018 and the strategies which will give best returns. All in 11 minutes – you will not want to miss it.
Storytelling is an art – and an important one for entrepreneurs as well. Nothing sells like stories. Here are 22 rules of storytelling by Pixar – master the art and be a phenomenal storyteller! Pixar’s 22 Rules to Phenomenal Storytelling from Gavin McMahon
The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 decades old in India while Baba Ramdev’s brand is barely 8 years old. The saffron-clad Baba’s forecast was quite eye-catching too – he thinks …Read More
What Guy Kawasaki learnt from Steve Jobs: Guy Kawasaki gave this enthralling presentation at TEDxUCSD on what were the biggest lessons he learnt from Steve Jobs. Watch it:
Over the last 35 years, China has spent about 8.5% of GDP on infrastructural development. It has the reputation of being the world’s most aggressive investor in domestic infrastructure – be it roads, rail, waterways, power, ports, airports or telecom. In contrast, India has spent only 4.7% of GDP on infrastructure over these years. With the launch of Make In India campaign last year, India achieves to emulate its neighbour’s …Read More