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Formulation of sales processes for a fitness chain

Client Scenario : A major player in the fitness/gym industry in Delhi was struggling with inefficient sales processes and difficulty in managing the sales teams across its chain

Solution offered : It was suggested that while acquiring new customers is important it is equally important to retain and up-sell to existing customers. Different strategies were devised for both

1) Acquiring new customers : Comprehensive planning and execution done to acquire new clients.

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2) Retain and Up-sell Existing Customers : 

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Result : BRL team was involved not only in research and planning but execution as well. Methodical execution plan backed by research ensured turnaround of the business and great satisfaction level for the client.