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This Modern Brand Strategy is helping Patanjali challenge the FMCG giants

The news must have come through to you too: Patanjali reported Indian revenues of around Rs. 5,000 crores (~ USD 750 million) for the last financial year – and in doing so went past Colgate in India. Even more interesting is that Colgate is almost 8 decades old in India while Baba Ramdev’s brand is barely 8 years old. The saffron-clad Baba’s forecast was quite eye-catching too – he thinks …Read More