Entrepreneurs ought to have a deep understanding of their markets, for example their market potential, consumer segmentation, how to select the target consumer group, competition… Read More »Understand Your Market – Interactive Workshop
Starting your own business is an art as well as a science. It requires the creative thinking to design and implement marketing strategies and scientific… Read More »Cost Effective Marketing Methods For Small Businesses
Before moving into the significance of social media for small business, let us try and put some shape in the definition of small business. What… Read More »Social Media for Small Business
We are pleased to announce BRL’s Campus Associate for IIM Udaipur – Rahul Verma for the new academic session. Rahul is now in his second… Read More »Rahul – Campus Associate from IIM Udaipur
In today’s competitive world, where everyone is vying for their piece of pie, it is vital to attract the customers, probably even woo them away… Read More »Guerrilla Marketing – Is it an effective tool for Small Businesses ?
“The internet is the Viagra of big business”- Jack Welch (Former US chairman and CEO of General Electric) Electronic commerce (e-commerce) is the buying and… Read More »Indian Ecommerce Story