A well-researched piece of content article can help generate millions of views within few months. It is proven time and again that research based content can produce upto 10X results that leads to higher sales and profits. Research is the basic and most important step when developing and executing a content marketing strategy. Without research, the other steps of ideation, planning, creating, distribution, and measurement will be futile.
How to generate useful research based content
Here are five tips to help you generate useful content for your audiences:
1. Develop deep understanding of your audience and their needs
You need to understand your audience and their problems. It will help you frame relevant guidelines as to what content to generate to reach your right audience, engage them and meet your business objectives.
2. Get familiar with your consumers language and behaviour
Post that you should discover the language your audience speaks and the type of media it consumes. Get to know the technologies, platforms and tools that your clients are using. When you understand the language and behaviour of your ideal client, it is easier to generate content according to that and build trust, a critical factor that drives buying decisions.
3. Research about latest industry trends
Familiarize yourself well with the latest industry trends and topics. The more efficiently you research the more valuable knowledge you can accumulate.
4. What would your potential customers be searching about – keywords
Do keyword research to know how your customers finding solutions for their problems and challenges. Good way to this is to wear your potential customers shoes and think about all they will be searching on Google or on any search engine related to your offerings / product. These phrases and words are usually called keywords. You will want to think of questions you that your customers may be asking or wanting to know the answers of. There are many keyword tools that you can use to find out all the related keywords and how many people are searching for it.
5. Learn from web presence of other companies from your industry
Keep an eye on competitors activities. Do a thorough audit of your competitors’ products, services and online content. Analyze their language and SEO strategy. You can find some free tools online that can analyse competitors website and give you many insights including the keywords for which website is getting traffic, major source of web traffic. Some such tools are : SimilarWeb, Google Analytics, SEMRush. Learn and devise a plan on how you can do better.
Why your digital presence needs a solid content strategy
Content is proven to be the most effective inbound marketing strategy. A well-designed and executed content strategy helps businesses attract, engage, and influence their prospective customers.
Good content helps you strengthen customer trust.
When your customers read your content, they develop an image of your brand. If your content is valuable, informative, and engaging, then it will develop a positive impression about your business and brand. The greater the value you can provide through your content, the easier it becomes to build trust with your potential customers.
Better customer engagement and awareness result in increased sales.
Content marketing gives customers the right kind of information they need to make an informed purchasing decision.
The right content improves your search engine rankings.
SEO is extremely important for enhancing the online visibility of your business. Optimized content helps improve the SEO of your website. In fact, content creation is among the most effective SEO techniques.
Content helps you create differentiation.
In a highly competitive online space, it’s critical that your company differentiate itself from competitors. Content is a powerful method for any business to set itself apart from others in the industry and showcase what makes its services and product offerings better.
Valuable or interesting content reaches more people through social media sharing.
In today’s world, it’s basic hygiene for every company to have social media platforms. Facebook, Twitter, LinkedIn, Instagram, etc. are a few of the popular ones. If your content is good, people share it with their social media connections, which in turn increases the organic reach of your brand.
Your audience is always looking to find reliable information to backup what they think and to validate their thinking and also to know new insights in the market. If your content piece can become that source, then you will surely get back links, traffic, SEO rankings, and valuable leads. By publishing useful and well researched content a company gains credibility and become the authoritative source of its domain.
_______
At BRL We help our client partners through research based insights and content – to add value for their teams and their clients. Our team creates highly specialized content to empower them to be the thought leaders in their industry and achieve highly effective lead generation through engaging, sharing insights, influencing potential customers.