Scenario
A snacks brand with a manufacturing base in North India is looking to expand its businesses by penetrating deeper and entering new geographies.
Solution Offered
Extensive consumer research, competition analysis, and geography research were conducted as part of a comprehensive examination.
To understand different consumer segments, their present snacking patterns, and their impressions of various brands, a thorough consumer research was conducted. It provided crucial insights into what customers want and the gaps in present product offerings.
Further insights from the competitive and geographic landscape enabled a better understanding with the capture of many new insights, which even surprised the client management team.
Result
This study acted as a catalyst and bolstered the management’s confidence, allowing them to introduce new geographies and product lines, something they considered had been postponed for a long time.