Client Scenario
A new venture intended to introduce nutritious biscuits and bars for Indian consumers. Venture sought consumer and competitive insights to determine viability and construct a strategic road map for developing the right products with the correct positioning.
Solution Offered
Our research included a comprehensive study of companies that had launched or attempted to launch healthy bars and biscuits. Many of these products failed or underwent multiple iterations in the past before any considerable success in the market. Our in-depth research revealed why so many ventures had failed and provided conclusive insights into consumer behaviour specifically on how those products couldn’t satisfy customer expectations of health and taste with the right positioning that would attract the consumer.
Result
A lot of the client’s early hypotheses regarding their proposed venture were refuted by the obtained information. The client opted to reconsider their product development in light of the newly uncovered insights. The study helped the customer save a substantial amount of money and time by accelerating their learning curve and preventing them from repeating past errors.